CANNES LIONS SILVER

DIRECT LIONS

Stayfree aimed to break menstruation taboos and educate girls with Stayfree My First Pad, a tool that combines physical and digital elements to encourage parent-daughter dialogue about menstruation.

Agency: DM9DDB ROLE: CCO

CCO Paulo Coelho ECD Adriano Alarcon Team: Vitor Medrado, Sergio Barros, Maria Fiuza

CDS: Ana Castelo Branco, Valdir Bianchi