+ Band-Aid - JOHNSON & JOHNSON
CANNES LIONS BRONZE
AGENCY: DM9DDB
ROLE: CHIEF CREATIVE OFFICER
CW KIKO MATTOSO AD ELIAS CARMO ECD PAULO COELHO CD ADRIANO ALARCON CARLOS SCHLEDER
+ LEGO ALL TYPE
CANNES LIONS BRONZE COMMUNICATION ARTS ANNUAL
AGENCY: PEREIRA O’DELL SAN FRANCISCO
ROLE: Writer and Creative Director
CCO: PJ Pereira Art Director: Paulo Coelho
+ TOK & STOK
CANNES LIONS BRONZE PUBLISHED ON LUERZER'S ARCHIVE
AGENCY: : DM9DDB
Role: Creative
Art Director: Max Geraldo
CD: Joao Mosterio, Andre Pedroso
CCO: Sergio Valente
+ SAX SO FUNNY
CANNES LIONS SILVER CANNES LIONS BRONZE D&AD INBOOK CLIO BRONZE
Direct marketing for a sound production company: imaginary instrument cases with the message "We play the sound you need"
AGENCY: DM9DDB
Role: Creative
Art Director: Max Geraldo
CD: Marcelo Reis, Guilherme Jahara
CCO: Sergio Valente
+ IBCC – BEHIND THE SHIRT
CANNES LIONS SHORTLIST CLIO SILVER
An unconventional photo shoot proved that you are never the same after you face breast cancer.
AGENCY: Ogilvy Brazil
ROLE: CCO
CD: Rafa Donato Team: Susana Gonzales Muller, Ariel Gagnon, Sergio Takahata
+ PHILIPS
CANNES LIONS SHORTLIST
We found the least rented apartments online and replaced standard bulbs with Philips LED bulbs. Then, we took new photos and created new successful listings.
AGENCY: OGILVY BRAZIL
Role: CCO
Team: Giovanni Muratori, Vitor Breda
+ GLACIAL BEER
CANNES LIONS SHORTLIST. ADVERTISING WEEK PICK OF THE DAY.
This print ad will help get your beer could enough to drink.
AGENCY: OGILVY BRAZIL
ROLE: CCO
CD: Guiga Giacomo Writer: Carol Saraiva Art Director: Camila Rocha Role: CCO
+ WWF
CANNES LIONS SHORTLIST FILM YOUNG LIONS BRONZE NY FESTIVAL GOLD EL OJO GOLD FIAP BRONZE PROFISSIONAIS DO ANO INSTITUTIONAL GRAND PRIX INBOOK AT CCSP (SÃO PAULO CREATIVE CLUB) PUBLISHED ON LUERZER'S ARCHIVE
AGENCY: DM9DDB
ROLE: WRITER
CEO: Sergio Valente CCOS/ WRITER AND ART DIRECTOR: RODOLFO SAMPAIO, JULIO ANDERY
+ PRITT GLUE
CANNES LIONS SHORTLIST
AGENCY: DM9DDB
ROLE: Writer
Art Director: Benjamin Yung
CCOS: Sergio Valente, Julio Andery, Rodolfo Sampaio
+ Yahoo!
ONE SHOW ENTERTAINMENT MERIT FWA SITE OF THE DAY
A complex alternate reality game promoting Tom Hanks' animated series, engaging gamers and bloggers in a mysterious underground world.
Agency: PEREIRA O’DELL SAN FRANCISCO
ROLE: Creative Director
CCO: PJ Pereira
Creatives: Keli Linehan, Charlie Wolff CD: Paulo Coelho
+ ORAL-B - PROCTER & GAMBLE
PICK OF THE DAY – ADVERTISING AGE
We promoted Oral B White with a dazzling LED mouthguard at a UK UFC event, sparking social media buzz.
AGENCY: AFRICA
ROLE: Creative and Creative Director
CCO: Sergio Gordilho CD: Paulo Coelho
+ FIFA WORLD CUP Films - ItAÚ bank
Celebrating the power of Brazil's fans in transforming the country into a massive celebration during the 2014 FIFA World Cup.
AGENCY: AFRICA
Role: Writer and Creative Director
CCO: Sergio Gordilho Creatives: Rodrigo Da Matta, Iron, Brito, Rafael Gil, Leandro Lourenção. CD: Paulo Coelho
+ McDonald’s Big Transfer
McDonald's used WeTransfer to share Double Big Tasty discount coupons.
AGENCY: DM9DDB
Role: CCO
Creatives: Kiko Mattoso, Elias Carmo, Andres Puig, Ignacio Carelli CDs: Adriano Alarcon, Carlos Schleder
+ Philips – Psycho Piranhas
AGENCY: OGILVY BRAZIL
ROLE: CCO
CREATIVES: Frederico Gasparian, Breno Balbino, Jose Arnaldo Suaid, Luiz Felipe Figueiredo CD: Moacyr Netto ECD: Beto Fernandez
+ McDonald’s Drive Thru
To celebrate World Car-Free Day, McDonald's invited customers to the Drive-Thru using carbon-free transport means.
AGENCY: DM9DDB
ROLE CCO with Eduardo Battiston
ECD: Paulo Coelho CD: Adriano Alarcon AD: Andres Puig, Maicon Pinheiro, André Mancini Copy: Ignacio Carelli, Alexandre Freire, Alessandra Muccillo
+ Sweety Diapers
The campaign creates anticipation, mirroring grand events like moon landings and royal entrances, only to reveal a baby's poop, stressing the need to check diapers to prevent rash.
AGENCY: BBDO China
ROLE: Writer and CCO
+ Philips Vacuum Cleaner
PUBLISHED ON LUERZER'S ARCHIVE
AGENCY: OGILVY BRAZIL
ROLE: CCO
Team: Silvio Medeiros and Marcio Fritzen
+ Alibaba
We turned the infamous attempt to undermine Anita Hill during the 1991 Supreme Court hearings into a global campaign for women entrepreneurs.
AGENCY: BBDO China
ROLE: CCO
Writer, ACD: Luna Yan
+ MATTEL - Apples to Apples
AGENCY: PEREIRA O’DELL
ROLE: Creative Director
CCO: PJ Pereira
CD and Creative: Robert Lambrechts
+ ESPN - TWITTERBALL
A soccer game via Twitter built into ESPN’s live broadcast.
AGENCY: AFRICA
ROLE: CD, WRITER
Creatives: Iron Brito, Rodrigo Da Mata, Rafael Gil
CDs: PJ Pereira, Paulo Coelho
CCO: Sergio Gordilho
+ Fender GUITARS
PUBLISHED ON LUERZER'S ARCHIVE
AGENCY: Ogilvy Brazil
ROLE: CCO
Team: Silvio Medeiros and Marcio Fritzen
+ The mining Screensaver
AN EXPERIMENT
What if we could mine Bitcoin while your screensaver is active?
+ VOLKSWAGEN - THE PIKACHU EDITION
The Pikachu Edition: a collab with Pokémon that was part of the big launch campaign of Volkswagen's first electric car in China, the ID.4 X. Featuring the most electrifying spokesperson in the universe.
AGENCY: BBDO China
ROLE: CCO
ECD: Kelvin Leong
+ unbreakable hope
Transformed cancer patients' hair into diamonds for jewelry, whose sales support the institute.
AGENCY: AFRICA
ROLE: CREATIVE DIRECTOR
CCO: Sergio Gordilho CREATIVES: Rafael Gil, Guigo Oliva CD: Paulo Coelho
+ Billboard
AGENCY: OGILVY BRAZIL
ROLE: CCO
ECD: Paco Conde Writer: Gabriel Lepesteur Art Director: Guy Bricio
+30 MILLION SPONSORS
Soccer club transformed fan chants into sponsorship revenue.
AGENCY: DM9DDB
ROLE: CHIEF CREATIVE OFFICER
CW FILIPE MEDICI AD RAFAEL SEGRI ECD PAULO COELHO
+ Baygon
AGENCY: BBDO China
ROLE: Creative and CCO
ECD: Kelvin Leong GCD: Mukund Olety CD: Zhong
+ Snickers - Hunger Casting
Snickers marketing team cast the same actor twice. Was it a mistake, or were they just hungry?