CANNES LIONS PRESS BRONZE ONE SHOW BRONZE PENCIL ONE SHOW MERIT IN CRAFT ONE SHOW COLLATERAL MERIT London International Awards SILVER EL OJO 3 GOLDS CREATIVITY PICK OF THE DAY

A poster with an actual drop of HIV positive blood to fight prejudice.

AGENCY: OGILVY BRAZIL

Role: Chief Creative Officer

Writers Bruno Mazzotti Rafa Oliveira AD Vinicius Fernandes Patrick Matzenbacher ECD Paulo Coelho